Monday, October 8, 2007

Your blog value

Do you ever consider your blog value? Every time we post an article, add a comment or add some links to our blog, it will generate some value. For Tom Haskins, there 4 types :

Technorati rankings: Quantity is crucial when quality is superficial. When we have no close friends, we impress others (and ourselves) with how many so-called friends we have. Technorati counts the number of links to a blog and the number of bloggers who "Favorite" that blog.

Archive size and search stats: Quality products and services segment the market and serve a smaller niche. The quantity metrics mislead the buyer who is searching for expertise. Google analytics (and other) stats that measure archive searches reveal the value of a blog's expertise.

Comment and Trackback Stats: Our customers, subscribers and fan base don't care how much we know until they know how much we care. That show of concern comes through comments we give/get and trackbacks from links and quotes we give/get.

Google page ranking: When our impact extends beyond the blogosphere, our presence while show up in more places. Google searches will find where else we get mentioned and are making a difference. How high our links rank on a particular search page measures our contribution to changes in the world.

With these different metrics in mind, we can discern how we have positioned our own blogs to be valuable. We can change our approach to be more valuable by rethinking which ways we measure our success and count our blessings.

Which one are you ?

Related post : What's on your mind before blogging?

Source : growing changing learning creating by Tom Haskins

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